Saturday, November 20, 2010

More jobs for dentists

Some more opportunities for dental graduates:

1. Two openings are available in the corporate world for dentists with a management degree or experience or both. 
2. Two general dentists required in Noida.

Please send your details to: lead@toothstory.com

Watch this space for more.

Friday, November 19, 2010

Job Opportunities

Two general dentists required for a branded corporate hospital in NCR. Joining from 1st December.
Preference will be given to applicants who have attended L-E-A-D programs.
Send your CV to lead@toothstory.com

Wednesday, November 3, 2010

Why don't patients pay for the dentist's hard work???!!!

Last week my car was at the service station, hence the need to look for an auto to take me from my humble abode to my practice. The auto driver charged me Rs. 40 for the onward trip. On my way back in the evening, the auto driver I hired asked for Rs. 70 for the return trip home. Now the distance is the same to and fro, so why the extra money? Well I was told its beyond sunset so the charge. I felt a little uneasy and spoke to a couple of other autowallas. But no luck, it was the same story with all of them asking for Rs. 70. They were willing to lose me as a customer but were not willing to reduce a rupee!! I was very impressed by their collective survival mechanism.
That set me thinking.
In almost all spheres of our lives there is an uptrend in prices. But the average dentist is charging lesser and lesser, generally speaking. Except for a few pockets of old and established practices. The patients play one dentist against another which brings out the worst insecurities amongst the dentists and hence the downward spiral of charges. Nobody wants to lose a patient and hence is willing to forgo the rightful remuneration!!!
In my experience a patient comes to a healthcare provider with a mindset to pay, as everyone knows that services rendered will have to be paid for. However the interaction between the patient and the dentist and the experience that the patient has at that practice decides HOW MUCH he will pay the practice.
Let's consider the example of the multiplexes. Not very long ago we used to flock to single screen cinema halls to watch a movie. With the advent of the multiplexes not only are we willing to pay MORE for a movie we actually prefer going to a multiplex instead of going to a single screen cinema (because we have a choice).
WHY IS THIS SO?
To my mind the reason is THE EXPERIENCE. We pay more for the better experience at the multiplex. Something similar is happening to healthcare services.
 Look at the ambience inside an Apollo Hospital or a Max etc. Of course it goes without saying that the healthcare services provided have to be excellent too, however the patient expects nothing but the best not only in the healthcare services but also the other facilities which take his experience to another level and creates BRAND LOYALTY.
I think it is high time we took a serious look at the experience we provide our patients with! Not only will the patients pay us more but will also stay with us and refer others too.

Tuesday, October 26, 2010

L-E-A-D session in Jaipur- 24 Oct 2010

Jaipur is fast turning out to be a heavenly place to visit after the hustle and bustle of NCR. I have been visiting this city for the last couple of years and it is transforming into a beautiful metro.
 My latest visit was to conduct a session of  practice management etc. which received an overwhelming response, including an insert from the DAINIK BHASKAR on 25 Oct. It is heartwarming to note that the gennext of dentistry is serious about learning the ropes as the session saw some spirited interaction from the participants which made it mutually very satisfying.
Once again I received proof of the great hospitality that Jaipur and its inhabitants offer to you!
Had a great time and look forward to going back soon :-)

Tuesday, October 19, 2010

For Sale - INDIA

This must be the mother of all scams.
India is being sold bang in full public view. And all and sundry are busy putting their hands together lauding!!!

The government is going to  meet its target of divestment this fiscal by putting 10% of  Indian Oil stock for sale.
The target is Rupees 40,000 crores.
What will happen to this money?
Remember what happened to most of the 70,000 crores spent on commonwealth games???
Well i am willing to bet good money on the fact that this money too will be fairly & honestly divided amongst our leaders.

Coal India stake sale is already on. And if you recall many PSUs have already been sold in part.
So, what's  my point? '
Simple.
Our leaders are selling the country's assets in bits and pieces. And it's not as if people like you and me are buying  crores of these shares. I hope somebody who loves India is buying them or else........!!!
Who owns these assets?
Us the people of this country.
Where should the money thus acquired be spent?
On India's development. Which sadly is NOT happening as it ought to.

Sunday, October 17, 2010

My answer is NO....what's yours???

A dacoit forcibly gains entry into your house, makes himself comfortable and stays with you for ten years. For some reason you are unable to throw him out during those ten years where in he tortures your family and you in all possible ways imaginable. Your hard earned money is snatched and taken away for his personal use and some of that money he sends back to his kith and kin (imagine his guts!!!). In short he grows at your expense over the years, in fact so much that he is seen as a very strong person in your neighborhood. He also intrudes on some of your neighbors and even adjoining neighborhoods and exploits everyone the same way.
However during these years, he gives everyone enough food to keep them alive and also showers favors on those who help him run his reign of terror.

After ten years with great difficulty you get rid of him.

Would you like to associate with him once he leaves?
Would you INVITE him back and honor and thank him once he visits?
Would you spend your hard earned money to make his visit luxurious?
Would you spend that money to commemorate his existence and celebrate the fact that he owned you once?

If your answer to any of the questions listed above is a NO, then
WHY ARE WE STILL A PART OF THE BRITISH COMMONWEALTH???!!!
My question to you: Should we continue to be a part of the British commonwealth?
Do leave your  answer in comments section or just vote alongside the blog.
Thanks.

Thursday, October 14, 2010

Practice management is just like running a marathon!




Running is an amazing activity!
Especially when you are neither running away nor towards, but just running for running's sake :-)
My tryst with running began in 1992 and have I have been running ever since. Neither away nor towards. Just.
Have run three half marathons. The exhilaration that one experiences on crossing the finish line is beyond words. Will be there on 21st November for the third Airtel Delhi Half Marathon too. Am aiming to complete in under two hours.

Are you going to be there?
Running a marathon is quite akin to a good dental practice and performing good dentistry! More on this some other time.